Structure of the media organisation
S tructure of the media organisation H orizontal integrat ion H orizontal inte gration is the process of a company increasing in their goods and products at the same part of the supply chains . This could happen through expansion of the company or acquisition, merger. Acquisition is an asset or object bought or obtained. A merger is a combination between two things, this especially happens between companies. T he benefits of horizontal integration I ncreased differentiation M ore market products sold R educed competitors N ew markets T he disadvantage C osts decrease M ore work load V ertical integration V ertical integration is when a media company has two different business / company in the same chain of products and production. It is also When a company expands its business into areas that are at different points on the same production path, such as when a manufacturer owns its supplier an