TASK 1C ANALYS A ADVERT

https://www.youtube.com/watch?v=mnKPEsbTo9s
BURGER KING ADVERTISMENT ANALYSIS


Purpose

The purpose for burger king to make an advertisement like this one is because they want to make people aware of what’s going on. A lot of young kids from the age of 11-19 get bullied and know body wants to do anything about it because they don’t want to get involved or its because they are scared it could back fire at them. The advertisement proves my statement when the majority of the customers saw the bullying take place but they didn’t do anything. However, in the advertisement of burger king they decided to prank some of the customers who didn’t help with the bullying and they gave them beat up burgers. The beat up burgers connotes to the kids that are getting bullied. The interesting thing is that all the customers who got that damaged burger started to demand new food or refund. This shows lack of humanity which people have towards each other and I think that burger king made this advert to show other people this and show how corrupt people are thinking. 

Mode of address

When the narrator speaks the audience, it has a mixture of humour and some bits are serious. The area where it was funny was when the burger king worker started to break the burgers and it was ironic because when the customers saw the kid getting bullied they didn’t say anything, however when they found out that they got a mashed-up burger they started complaining, and that’s where the mode of address changed because it turned from making the audience serious about what’s going on and then the temperature cools down and they start making jokes out of the customers which lightens the advert and makes less boring.

Techniques used

One of the techniques they use is at the beginning of the advert when they introduce four kids and they show them speaking about their experiences and how they had to deal with it without any help. They use cut in between the kids to show the individual arguments and how many thought is going through their head and it shows how stressed the kids are about it. Another technique used is when they use the hypodermic needle theory and it is when the audience takes in information straight away for example the burger king advertisement shows that bullying is bad and should be stopped as soon as it happens. This makes the audience think and process what happened, and it makes them act.

Messages and value in the advert

The message in this advert is to show that bullying Is not okay, and everyone should be treated equally. This is one of the slogans and it says “no bully".




 

TARGET AUDIENCE

The target audience for burger king will obviously be for all ages because food doesn’t have a age restriction, so I think the target audience will be for everyone.

 

What type of advert?

In this food advert there is many morals involved within the 3 minuets . The first moral displayed on the advert is that bullying is not tolerated in any age group, because nobody likes to be bullied. One way they display this is when they use four kids having a conversation about how to be quite about being bullied.  

The advert does give a sort of awakening to the audience because it shows how kids have to put up with bullies in front of grownups however they think they have no need to get involved. Although its not only grownups it could be targeted by younger viewers as well because kids can step up for other kids.

Comments

  1. media2 November 2017 at 05:23

    This is weak Adam, as you are aware. You did have half term to do the work! Vanessa

    ReplyDelete
  2. media17 January 2018 at 02:01

    This is an improvement although you still could have referred to my slideshow about advertising techniques, and included more of this in your answer. V

    ReplyDelete

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