secound day analysis

https://www.youtube.com/watch?v=RBQ-IoHfimQ

Analyse of a second day

Introduction

This short video is about a young girl and her dramatic changes in a short period time. The purpose of this advert is to reflect on the other children around the world such as Syria and Iraq where people and families had a good life but now it all changed for the worst when the war started. This tore a lot of families and killed almost half their population in Syria and Iraq. The first thing we see is a young girl having a birthday party and a massive cake. The young girl presents all the kids in the war and through the advert, it shows the kid where she was happy, and she had a family. However later everything changed, and they become poor.

Setting

The setting took place in London, but the setting connotes to Syria which is shown in this establishing shot.  This shot was used for the boy's expression and the background at the same time which is extremely effective because it shows the environment he is in.

 

Costume

Throughout the video, her clothes start to change every few seconds which shows time passing by. At the begging of the video, he was wearing nice bright clothes which connotes to her being in a good financial area and her being able to wear nice clothes. However, through ought the video you can see that her clothes become more grey and dirty which symbolises change of state and financial state. After they moved into hideout you can see she stayed in her school uniform which shows two things either they must keep moving around to make sure they don’t get hit from the ‘war’ or its because they can’t buy any clothes. This two ideas inks to Syria because this boy in the advert tells a story about nearly all the children in Syria what they had to go through which is upsetting to see. 

Props

One of the props used is a birthday cake and it symbolises happiness and quality of work. Even the quality of the cake and how it was made shows how they were having a good life and it was a time of celebration. However, after a while in the advert the same boy is one year older than last time and after all that corruption and the situation he is in shows how his life changed dramatically and when it was his birthday he got a small cake in a dirty plate which connotes to poverty. Another prop used is fake hair which is used to show the kid touching her hair and it falls out. This could have been done by all the chemicals form the ‘war’. This connotes to the kids in Syria where there are always in some sort of danger where either they are losing a limb, or they have a sickness of some sort.

Lighting

The lighting has many connotations such as if its bright then it could suggest luxury, but it the lighting is dark then it suggests something bad or could even suggest poverty. On the last 10 seconds of the advert, there wasn’t much lighting and the mum of the kid was using a torch which connotes to having no money to afford the light.

Sound

The sound is the main part of the advert because it implies what’s going on and exaggerates tension and makes the video more interesting to watch.  The narration from the news which covers up the dialogue shows that everything is not a lie and the screaming from the background following up with the blowing up of the bombs shows realistic features of what Syria looks/ feels like. There weren’t many diegetic sounds because it was bombarded by the non-diegetic sounds which are screams etc.

Editing

through the advert a series of jump-cut has been used to amplify her stages through the 1:19-minute advert and in each jump shot shoes a different stage in her life. All the shots are symbolising different days and they have a quick cut rate which is how fast each shot is. They do this because it is unforeseeable, and it is more effective to the audience who sees it.