Structure of the media organisation

Structure of the media organisation 
Horizontal integration 
Horizontal integration is the process of a company increasing in their goods and products at the same part of the supply chains. This could happen through expansion of the company or acquisition, merger. Acquisition is an asset or object bought or obtained. A merger is a combination between two things, this especially happens between companies. 
The benefits of horizontal integration 
  • Increased differentiation  
  • More market products sold 
  • Reduced competitors 
  • New markets 
The disadvantage 
  • Costs decrease 
  • More workload 
 
Vertical integration 
Vertical integration is when a media company has two different business/ company in the same chain of products and production. It is also   When a company expands its business into areas that are at different points on the same production path, such as when a manufacturer owns its supplier and/or distributor. 
 
Co-operative 
 when everyone in the company has a separate goal to complete to reach a specific goal at the end 

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