task 2b

For this poster the mood and atmosphere is exciting and powerful because they use a well known actor to portray that feeling. The genre of this poster is corporate because it is a large company. The point of focus is for the target audience to get drawn into the slogan and have a feeling that they want to try the new product. One way they do is by using their well known slogan ‘ get some nuts’ this is a fun and good way into getting your target audience attracted to the product.if the slogan is effective it will make the target audience repeat it and the target audience will want to know more about the product.the target audience is mainly targeted to younger viewers because younger kids eat more chocolate compared to older target audience, however this is chocolate so this has a wide range of target audience because it is food.

The ideology is corporate values because this is a product which the are trying to sell.also the brand identity is classic because they don't want it to be boring and not have any attraction and hence it attracts the target audience.

The shape of the poster is a rectangle and this is because they have a wide range of content they want to deliver to the target audience. The connotations in this poster is that the character in the middle of the poster is showing a chocolate bar and as you can see that he is wearing a lot of jewelry and this connotes to if you want to be like him you have to try the new product.

Proportion is important n this poster because as you can see they kept it simple and only advertised the the chocolate bar and also they used a famous actor to do it. The colours used are mainly related to the packet of the chocolate bar and also the the chocolate itself which is brown, black and silver. This sets the mood and make it flow all together as a poster because it all blends in and everything compliments each other which is the atmosphere

On the website they use navigation and upsetting content of woman which have breast cancer and they need help on the homepage of the website to set the mood and atmosphere to be encouraged to help but also upset that they have this disease

They use interactivity and quick accessibility through a simple search bar, series of hyperlinks and a drop down menu. This lets you see the ideology and genre which is realism and also lifestyle because it is realistic and people are dying from it everyday. This also makes the website quick and accessible and less pain of a headache. The main point of focus is the woman in the middle asking for donations and this is in the middle of the website this also sets the mood as soon as you see It you feel sorry for her and also you want to help. Also there is videos of kids struggling with cancer which also could be part of the point of focus. This also links to setting the mood and atmosphere.

Also there is information on how you can help and live feeds from the website which just encourages you to help more

https://www.youtube.com/watch?v=pAu0-HO4CL0

The genre, mood & atmosphere and ideology used in the short film/ motion graphics are shown through the timing, pace & motion. Also the video shows children and parents talk about their experience while they battle or watch their loved one battle cancer.

The sequence of transformations helps the video be a successful campaign.

In this campaign you can see that the timing & rhythm is set perfectly with the sequence of camera movement and the mood of the atmosphere. The short campaign starts of with a little girl asking her what is cancer and straight away this sets the mood of being unhappy and distressed.

So both sides of target audience is reached including older and younger viewers there is two sides of the story were the kids are suffering and they talk about how they feel and also the parents talking about their experience.

To complement that mood , sound has been added to add to the affect giving the target audience only grief and loneliness to think about, this is good because as soon as the girl say she doesn't know the sound decreases and makes the mood more sad and powerful towards the target audience. There is diegetic sound involved in this short story also there is a narrator on the last few seconds of the campaign.